Fill in the source, medium, and campaign (plus term and content when you need them) and get a correctly-encoded tracking URL, live as you type.
UTM parameters are tags on the end of a URL that tell your analytics where a click came from. utm_source names the referrer (google, newsletter), utm_medium names the channel (cpc, email), utm_campaign names the push (fall_sale), and the optional utm_term and utm_content carry the keyword and the ad variant. GA4 reads them automatically — no configuration required.
Google Ads auto-tagging (the GCLID) already passes richer data to GA4 than manual UTMs can, so for most accounts the right move is auto-tagging on and manual UTMs reserved for everything else — email, social, partnerships, offline QR codes. If you do run both, keep “override auto-tagging” off in GA4 unless you have a specific reason, or the manual tags will win and flatten your Ads reporting.
utm_source, utm_medium, and utm_campaign are the conventional minimum for clean reporting; GA4 technically accepts any subset. utm_term and utm_content are optional refinements for keyword and ad-variant detail.
Yes. Analytics tools treat "Email" and "email" as different values and split your reporting across them. Lowercase everything and pick one convention for separators — this builder lowercases values by default.
Usually not. Auto-tagging's GCLID passes more detail to GA4 than manual UTMs, and manual tags can override it if GA4 is set to prefer them. Use manual UTMs for channels without auto-tagging: email, organic social, partners, QR codes.
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